Long time back I suggested one of my friend and colleague at TCS to read Linchpin by Seth Godin. It was one of the first few books that led me to read other books. I loved it and recommended it everyone in my circle of influence. My good friend Prabhu read the book and said that it was very informative and he started reading Seth Godin’s other books after that. Indeed it was one of the best books I have ever read.
In addition to many good things about the book he also said that the book was redundant meaning same concepts were emphasized more than one time to which I was in agreement but didn’t knew why Seth did that.
A couple of days ago I came across the concept of “metacognition” meaning thinking about thinking. Through repetition and redundancy we are able to train our mind to think that whatever we are studying is important and that must be the reason why Seth Godin has said one thing so many times so that the reader must think that this must be important enough to be repeated so it’s must be important enough to pay attention so I must pay attention.
I know it’s difficult to explain about thinking about thinking, let me know if you got it. I’ll try to do better next time.