Finally, I completed the book, “Permission Marketing” by Seth Godin (It feels so good to write those words). This book is all about marketing strategies that companies have adopted over the time. Seth Godin has peeled their strategies one by one like an onion and has explained it’s different viewpoints.
We are constantly being interrupted by the marketing people i.e. the movies that we watch, the websites we visit, and the most irritating of all the YouTube ads. First, the author explained about how this existing process is being refined so that people get ads based on their buying and browsing behaviour.
He then explained a new marketing strategy called “the permission marketing” where the customer gives his consent to be marketed, that’s new and much more effective kind of marketing. He shared how this is already being practiced for decades. He also shared the blunders giant companies have made by exploiting the permission they got from their customers and the price they have paid in return.
In short, if you don’t have a marketing degree and you are wondering if you should pursue this field or not, then this book could be a very good start.