Spams and Marketing

resized_dastardly-dave-meme-generator-gets-job-in-marketing-relentlessly-spams-you-with-emails-c4a909
© beta.diylol.com

Spams are everywhere, and they are no longer associated with the mailbox only. Spam is defined as, an irrelevant or unsolicited message sent over the internet. We go through thousands of status updates and selfie uploads over a week which provides no real value to us and they are basically spams.

Since we are an evolutionary species, our mind has already started a filtering mechanism to filter out everything which is not relevant. We may swipe indefinitely over the facebook newsfeed but we pay attention to only a fraction of the contents. The marketer now has to be interesting enough to get through the human filtering mechanism to reach to their potential clients.

Grammarly does it every single time when they send their weekly messages. I never fail to check out what’s in it for me as they couple their marketing messages with interesting facts. That’s what the next generation of marketing looks like. Sending relevant and meaningful messages to the clients and adding real values to their lives along with what they actually have to say.

The Jungle Book(2016): Movie Review

the_jungle_book_poster_key_art
© Disney

As crazy as it sounds I was not able to recall anything from the movie “The Jungle Book” when I started watching it today. Of course, who could forget the immortal names like Mowgli, Baloo, Bagheera and Share Khan? but I was totally blank when it came to remembering the story line.

I don’t know if you remember the last story or not, but you have to see this movie. When I started I had a feeling that it would be boring since it was meant for children only but man I was so wrong! It kept me on the edge of my seat the whole time.

One of the best things about Hollywood’s animated movies is that they come with a strong message, but they don’t oversell the idea rather they subtly put it in the story and let the observer pick their favorite. For me, it was the moment when Mowgli accepted himself as human and stopped learning the ways of wolfs. Go watch the movie and let me know what message you liked the most.

Sharing Stories Positively

sharing_smaller_more_meaningful_personal_stories_in_your_mba_essay
© topmba.com

I have listened and heard a lot of startups stories, today I stumbled upon another one except that it was written exceptionally well and I would recommend it to everyone who is planning to switch to a startup or just wants to know some dark secrets of the startup world. Here is the link to the story.

As a writer, you have a choice, a choice of writing the story with a positive attitude. I remember the time when I used to write in my secret notebook, in those days I didn’t have any intention of ending the story on a positive note and often it ended with lots of negativity. Now whenever I unearth those writings I think how could I ever write something like that.

The best thing about sharing stories with others is that I have to extract out the positive points, the learnings and share it out loud with others. This invariably makes me a positive person and it feels awesome.

Connecting The Dots..!

connecting the dots
@ quora.com

I am a technical person, but lately, I have read some of the marketing books by various authors and entrepreneurs. While I was reading the first few books I was like how can I apply all these knowledge. Often I used to get frustrated because there was no way I could apply them right away due to my background. Now that I have finished some of the books, I have started to feel that it’s okay if I am not able to apply these principles right away.

In the history of commencement speeches, the one that Steve Jobs made at Stanford University in 2005 has a unique place. It is by far one of the best commencement speeches ever and if you have not watched it yet here is the YouTube link.

In his speech, Steve Jobs shared that in his college days he was fascinated by the calligraphy course which was taught in the university. The course was not related to him but he took it anyway without ever knowing that it will be of any use. At that time it certainly seemed that it was of no use. The various fonts that we enjoy in our computers are the result of those calligraphy classes but it was impossible to think of its usage when he was learning those skills.

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life”
Steve Jobs

I am pretty sure whatever you are learning will be of use in the future, not knowing is actually the part of the game.

Pressure..!

under-pressure
© burnabrain.com

So many people have said to me that I have much more potential than what I manifest. I am pretty sure that you also must have been told by your peers and elders that you also have much more potential than what you imagine.

Pressure plays an important role in realizing people’s potential, we tend to achieve much more when we are put under pressure. We have achieved much more than we have thought when we were in college. I remember my time in ILP(Initial Learning Programme) of TCS(Tata Consultancy Services), we were under extreme pressure during that time and we achieved so much more, ask any of TCSer and he would tell that ILP was the toughest time of all.

I had a task which was planned for one week and surprisingly I achieved all of it in about last 20 hours. Yes, I was under pressure but now the pressure has been lifted and it feels really good. Give yourself a deadline and make sure you meet it and you will be amazed by the results.

The $100 Startup: Book Review

the 100 startups
© amazon.com

You know that you have developed a new habit when it is the only thing you can think about after having dinner. Yes, I am talking about my blogging. Research says that it takes 21 days to create a new habit, thankfully it has been more than 9 months and I am still doing it every day. Indeed it is one of the best habits I have ever created.

Thank you, everyone, for helping me in this journey.

I finally completed the book “The $100 Startup” by Chris Guillebeau, I had heard so much about this book and finally, I finished it. This book basically contains several stories of solopreneurs, (solo entrepreneurs) and accidental entrepreneurs. Their fascinating stories would compel you to think that if that could have happened to them it could also happen to you too. The simplicity in the stories is one of the most loving characteristics of the book. This book shares the step by step guidelines of how to build a business from scratch and also shares the steps taken by the people who have done it successfully.

The people featured in this book, all of them have started their business with less than $1000, and their current income is more than $50,000. This is the basic criteria Chris has chosen to include the people in his book. Sounds too good to be true, well you have to read in order to find the truth. Thank you Tauseef for mentioning this book, it was a good read.

PS: I will complete “Permission marketing” by Seth Godin in next week.

Forgiveness

ForgiveYourself
© greatergood.berkeley.edu

Often before falling asleep I count the productive things I have done during the day time on that day. Some days go as I had planned them in the morning, but on some occasions, I feel like shit. Those are nights when I say to myself, “I forgive myself for wasting my time today, I promise that I’ll do better from next day onwards”.

 

We all have had those awesome feeling in the night when the day is well spent but the trick comes on the occasions where we screw up and do the things which we didn’t intend to do in the first place. On those days I used to be quite harsh on myself and I found out that it was not helping me. In general, we are very harsh on ourselves, and we seldom forgive ourselves for screwing up.

Forgiving myself for the screw ups, is one of the best things I have done in order to improve myself. Thank you Vanddna for helping me realize my mistake.

Being Grateful in Tough Times

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© ypccpod3.global2.vic.edu.au

The normal thought patterns change after a mishap. I tried to stay positive but the negativity stayed in with me in small proportion. I think it’s normal, I am just a human like everybody else.

To alter the negative thought patterns, I pinned down all the things which I am grateful for and it really helped me change my state. “You can not be grateful and angry at the same moment”, I remember Tony Robbins share this statement in one of his interviews.

It’s true, after doing the exercise I was feeling better and then I headed for the office.

My House Was Broken Into

Burglar
© expertbeacon.com

I was working in my office, as usual, this afternoon and I got a call from my cousin that my flat’s main gate is open and he asked if I am nearby my home. I told him that I was in the office. He said that he is checking if anything is missing and then dropped the call.

It was really a panicky moment for me, I immediately started thinking if I had properly locked the door or not and then I immediately headed for my home. Upon reaching I found out that someone has broken into my house, the lock was okay but he managed to break the latch.

Rs 30,000 cash was missing along with my cousin’s Toshiba laptop, laptop bag, and Sony Xperia phone. There were a lot of other things that he would have taken but only 3 things were missing. It was the first time that I called “100” (911 equivalent for India) and surprisingly they responded pretty well. Just now as I am writing this, the crime branch visited my flat for investigating the theft. I don’t know if they would be able to trace the thief or not but I really hope that they do(sometimes hope is a bad thing).

There’s one more thing, I have not mentioned about the theft with my mother, she is not well and she would suffer even more by this news. As many of my cousins read my blog, this is for you guys, “please don’t tell my mother about this, I will share the news after some time when the time is right”.

What is it about a service that makes it remarkable?

customer-expectations
© mspmentor.net

What is it about a service that makes it remarkable?

The service industry is scarce in the places where the population is low, like all over Europe it’s very expensive. On the other hand, in India, we have people, lots and lots of people and most of us are in service Industry. The service industry thrives in the Indian economy. We even serve people outside the country and we serve them even better than their countrymen.

This has made us(the customers) really choosy and the service providers really competitive. As a customer everywhere we go, we have choices, and most of the deals are great. So keeping all these things in mind what makes a service great? Like everything else in this world everyone has an opinion over this too, some choose a hassle free service, some of us like the cheapest deal in town and so on.

This opened a range of service providers and another spectrum of people who are willing to pay for it. Looking at the system from the far above it looks like it has an ecosystem of its own. We are doing great as a nation indeed.