We all say not to judge the book by its cover but then we always do the opposite and not only that, now since we are in digital age, all the time we judge YouTube videos by their names(after view count of course) and all the articles by their titles, which is exact opposite of what we think, and there is nothing wrong with that.
I believe, it’s the responsibility of the content creator to come up with a name that should have the strength to carry the content.
It has been proven numerous times that if you change the book cover without changing the content chances are that the sales might go up.
That’s not what I had in mind.
So it’s very important to have a name which should sum it all.
Yesterday I posted about “I don’t have time syndrome”, and I got so many responses on whatsapp about the catchy title and they all read it to full.
I loved this experience.
I have understood by example that what a good title can do.