Book Review :Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Yesterday I completed the book “Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration“,   by Dr. Ed Catmull co-founder of Pixar Animation Studios and President of Pixar and Walt Disney Animation Studios.

I have many learning from this book and I have shared few of them in my earlier posts. This book contains the journey of Ed Catmull, since his childhood dream of becoming an animator at Disney till becoming the President of Pixar and Disney both. It was really awesome to see his dream unfolding bit by bit.

One of the major key takeaways from his experiences is that where we are right we can not predict the future all we can do is to hold on to the dream that we have right now and never let it go. There were many times in his journey where he had no idea where his life was going but he had that one dream with him.

However one thing struck me in his journey was that when he did get a chance to work at Disney, he refused, and that story is pretty great too.

creativityIncIn this book he has mentioned that he was always fascinated by people who were doing really great in silicon valley and then collapsed after sometime and he didn’t want it for Pixar hence devoted his life in studying successful people and he has shared all his wisdom related to this in the book, it was really awesome to get an insight from the man behind the greatest animation studio of all time.

Well, I got to know that Pixar was never intended to do animation rather it was a computer graphics company and Steve Jobs purchased it for making high end machines. The journey from a failed computer graphics company to the most successful animation studio is really worth reading.

He has shared most of the things which Pixar studios does while making a feature film and also explains why they have put a particular process in that way. He has written various visualization techniques employed by top executives at Pixar to get through hardship of making a movie. One of the things that he stressed the most was that, ideas can come from anywhere and he also have shared many stories to support that fact.

He has written about the earlier versions of various movies that Pixar have made and I was shocked to know the stories of their earlier versions, because that had nothing to do with the final version (the ones which we saw at the theater), he also describes how important it is to come up with an idea and enhance the idea every single day to make a great movie.

He had a very friendly relationship with Steve Jobs and it was really amazing to get to know his journey with Steve. He mentioned that how Steve got changed in later period of his life and how it had to do with Pixar.

I would recommend this book to people who have a creative job profile or people who want to create something because this book would provide an insight on how to get people to work with you , I would also recommend this book to Steve’s fans because it was really awesome to get to know Steve from perspective of such a close friend.

Thank you,

Faisal

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